Create a heat map with data from excel
  When
you have an online business, visibility is the key to its success. There
are different ways by which you can enhance visibility as well as conversion
rates that would ultimately affect your profitability. Using heat maps
is one such way to ensure enhanced conversion rates and better profitability
for your business.
Heat maps are graphical representations of data in a 2D format, which
essentially contain values of both X as well as Y coordinates that reflect
the actual movement of the visitor on any website. In order to understand
the meaning and use of heat maps, let us consider a particular situation.
When any one of us visits a website, there are certain areas that capture
our interests. Based on these areas of interest, we tend to move ahead
surfing the pages of the website. It is pertinent to note that most visitors
to a website tend to visit or click on a particular area of the website
with more frequency than others. This tendency to frequent a particular
area of a website is captured by the pupil-moving tool, which is then
converted into a heat map.
The main utility of a heat map is to identify sections of your website,
which are more conducive to attract visitors. Identifying such sections
will help in placement of strategic information so that it ultimately results
in higher traffic, increased conversion and help you enjoy augmented profitability.
While each website has its own set of sections and places that attract prospective
visitors, experts have identified certain fixed areas that are beneficial
to the website owner. In other words, it means that these sections assure
a high rate of conversion.
 Generally
it has been noticed that placement of ads or strategic information above
the fold of the website is more beneficial than those placed in the lower
half. Secondly, if you place strategic ads and other useful information
in these areas, chances of the visitor actually using the link and moving
in the direction you want them to is high. Lastly, the area surrounding
the content or article is very conducive to ensuring that the visitor
actually clicks on the ads or links. These are thus high-density areas
where your links, useful information and tools, or ads should be placed.
In case you want to place some interactive flash maps or similar things
to make your website enticing for visitors, you can use heat maps to find
out the areas that attract more attention and place them there in order
to get more users utilize them.
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