Interactive map online
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Interactive map online

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On the internet, there are many ways in which we can present location information to website visitors. Suppose that on your corporate website you want to publish a map to guide your users. This map may be describing the location of your offices or outlets in a particular region. Alternatively, you may wish to direct users to the location of a particular event. Whatever your reasons for publishing a map, you need to present this information to your user in a clear, concise and uncluttered manner.

Many users are familiar with the excellent array of free web mapping services such as Google Maps. Using such free mapping services, it is easy to display location information on your pages. Although easy to use, there are a number of reasons why you might wish to use other tools in conjunction with these free mapping services. Let's look at the reasons why:

Control

When you use free mapping functionality, you lose all control over exactly what you are going to present to your user. On your website, shouldn't you exert full control over your user's experience?

Detail

If your map only needs to portray the location of your head office relative to the nearest major transport connections, then by using free third party mapping functionality you are stuck with their level of detail. Why overload your users with too much information that they don't need? Present just the essential items on your map and make their task of finding you all the easier.




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Competitors

Suppose that you are describing the location of a number of your retail outlets. Do you really want a free third party tool to be "helpful" and describe the locations of your nearest competitors?

web mapping serviceStyle

Let's suppose that you have invested thousand of dollars in your corporate website and have a particular look and feel that is closely tied to your corporate identity. Your website reflects your business and creates the best first impression to prospects. Why would you then want to embed a map on that website that has a completely different look and feel to the rest of your website? Creating your own maps will allow you to deliver optimized location information in a manner that is in creative harmony with the rest of your website.

Interactivity

By creating your own maps you can allow the user to drill down through different levels to reveal the specific information you want to present. Imagine that you work for a retail empire that spans the whole of the USA. On your website, you want to allow the user to drill down through their state to their county to find your local outlets. Controlling that interactivity is practicallyCreate interactive map impossible using a tool like Google Maps alone, although you could still use such tools to show the street address of the individual branches.

The solution to these issues is to find a mapping tool that allows you to predefine the user's interaction with the map. It should allow you to import a background map of the world, a specific country or locality, on to which you can superimpose your specific information.You then have complete control over user interaction a style that is congruent with your corporate identity.



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