| Make a store locator map |
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Make a store locator mapWhat is a Store locator map ? Picture a pleasant image behind a suburb or state map with a little transparency to allow the image to just peek through. A set of icons showing stores and a couple of warehouses. Move the cursor over an icon and a snippet of descriptive but factual text appears beside the cursor in a callout. This is a Store locator map . A Store locator map can be used for many things; however their primary purpose is to advertise the location and specialty of a store. For example, Walmart is an American corporation that runs a chain of large, discount department stores worldwide. A Walmart store locator map will not only let the customers to find the location nearest them, but also provide more information about specific store attributes, such as the phone number and the detailed address when the user hoves the cursor over the points or icons. If we are a Video outlet and have say 20 shopfronts in a city, the ability to show the shop nearest a potential customer would be a big plus. If 3 or 4 of the stores specialise in certain genre of titles this would be worthwhile showing on our Store locator map . There are 2 stores in the CBD. One is for general movies but the other specialises in the old silent movies and has a large list of stock. It is good to make this known to the buying public To do this you would use a map of the city, a database of titles and a flash locator map. When people load the Store locator map they will see the distribution of your shops. The specialty shops would have a star beside them or be in a different color on the Store locator map . Move the cursor over the icon and a callout shows the address of the store and the number of titles in each genre as well as a short description of the shop with parking instructions. When an icon is clicked a page is displayed showing an image of the store, a map, some featured movies and a list of the genre available. Click on a genre and a list of stock appears. Scroll down to the movie of choice – Butch Cassidy and the Sundance Kid – and click. Out with the plastic to pay and the movie will be delivered to your door within 30 minutes along with a pizza and a bottle of wine. I can live with that. This level of automation is comparatively easy when you combine a database, a flash Store locator map and the internet. The trick to getting it right is to determine closely just what your clients want and deliver it in the simplest possible way. That is a Store locator map on steroids.
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